Brand Watches

Swatch is celebrating 25 years of existence these days.

The company which brought back to life the Swiss watchmaking industry when Nicolas Hayek released a whole new line of plastic watches consisting of 12 eye catching designs, is not doing anything too special to commemorate its quarter of a century of pioneering.

With over 5000 watch models released over 25 years, there are no rumors that Swatch may prepare any particular watch model to celebrate its birthday, unlike its competitor Casio who’s celebrating the 25^th year of its G-Shock brand by releasing new models almost every month.

I’m a little disappointed, but it’s still possible that we may see some surprising releases soon.

Casio Europe and its parent company Casio Computer announced last week that it will be exhibiting at the world’s leading watch and jewellery show, Baselworld 2008, which will be held from 3 to 10 April in Basel, Switzerland. The theme of Casio’s booth at Baselworld 2008 will be Moving time forward: intelligent timing, smart design, unrivalled brands.

A total of 70 watches will be displayed: models in the Edifice brand of metal watches, which are well endowed with time measurement functions and embody the pursuit of speed; solid metal case, solar-powered radio-controlled Oceanus watches featuring the sea as a theme; shock-resistant G-shock watches, a line-up that is about to celebrate its 25th anniversary, and outdoor Pro Trek watches, which feature outstanding sensor capabilities.

The exhibit will convey Casio’s unique approach to watch development, which always aims to provide new benefits to users by combining the company’s proprietary timepiece movements, which make the most of digital technologies, and its superb designs, which use the special features of those movements to their best advantage.