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The Swatch Brand Is Now 25 Years Old

Swatch InfinitySwatch is celebrating 25 years of existence these days.

The company which brought back to life the Swiss watchmaking industry when Nicolas Hayek released a whole new line of plastic watches consisting of 12 eye catching designs, is not doing anything too special to commemorate its quarter of a century of pioneering.

With over 5000 watch models released over 25 years, there are no rumors that Swatch may prepare any particular watch model to celebrate its birthday, unlike its competitor Casio who’s celebrating the 25th year of its G-Shock brand by releasing new models almost every month.

I’m a little disappointed, but it’s still possible that we may see some surprising releases soon.

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