Brand Watches

Timex watches, which has gone for a facelift with a new tagline saying, ‘New age Indian’, is aiming at a 10 per cent growth in market share in the current Rs 20 billion watch industry.

Says Timex Group MD and senior VP Asia Pacific Kapil Kapoor, “Currently Timex has a market share of 20 per cent in the relevant target segment. Having said this we are planning to increase our number of brand shops from 60 to 100 by the end of the year as 19 per cent of our revenues comes from stand alone shops.”

Moreover, its brand ambassador, Australian cricketer Brett Lee, unveiled its new collection ‘Conversation starters’. This collection consists of 21 new styles of watches for men and has price ranging from Rs 3,000 to Rs 10,000.

Furthermore, the company today also unveiled its latest campaign, ‘Conversation starters’. The new campaign is based on the concept that a great looking watch can often act as an ice-breaker between two unknown people even in the most uncommon situation.

“We have invested Rs 150 million in our marketing initiatives,” adds Kapoor.

While the television commercial is already on air, the watch company is also using various other mediums like print, online and outdoor to further promote its newly launched collection. The campaign has been created by its advertising agency JWT.

Apart from all this, the company has plans to unveil new watches under the brand Ferragamo in the luxury watch segment by the end of this month.