Brand Watches

Longines Watch

There are two things that come to our minds when we think about Longines. One, the brand’s popular tagline – ‘Elegance is an attitude’; two, its equally famous ambassador and Bollywood actress – Aishwarya Rai Bachchan.

Longines has been one of Swatch Group’s most successful brands that cleared the 30-million sales mark in 2001 – a feat which can be matched only by a few.

But the history of the brand and its attempts at reinvent itself are quite fascinating. Here is the brand’s amazing journey to stardom.

Click here to read the whole history of Longines.