The History Of Longines
There are two things that come to our minds when we think about Longines. One, the brand’s popular tagline – ‘Elegance is an attitude’; two, its equally famous ambassador and Bollywood actress – Aishwarya Rai Bachchan.
Longines has been one of Swatch Group’s most successful brands that cleared the 30-million sales mark in 2001 – a [...]
Einstein's Longines Watch Autioned For $596,000
The Antiquorum Fall 2008 auction “Important Collectors Wristwatches, Pocket Watches & Clocks” took place yesterday, marked by feverish Internet bidding and a remarkable sale total of $9,892,812. After the dust had settled, a number of records had been set, most notable among these being from the sale of a gold Longines wristwatch once owned by [...]
Longines Launches New Sport Watch Collection in India
The new Longines Conquest watch collection is targeted at the sportsmen and women who want to achieve performance without sacrificing elegance. At least that’s what the company says.
The fact is, these watches are a little weird. They’re made of a combination of stainless steel and ceramic, all put together in a really ‘elegant’ way, not [...]