Brand Watches

Managing Director at Timex Watches, Kapil Kapoor informs that the company will launch 120 stores based on a franchise model and that they are putting up a multi brand concept with international brands and showcasing international watch experience, which is novel to the Indian market.

Elaborating on the brands that they intend to showcase in their retail exclusive stores, he states, “We hope to build a portfolio of brands and we have currently showcased five of our brands – our flagship brand Timex and others in our portfolio namely Nautica, FCUK and Opex Paris.”

He further adds, “We have got a strategic alliance going with couple of other brands in the Egana Gold Field Group, namely Pierre Cardin and Esprit. So overall, we have got about six brands in our portfolio in the store and we hope to expand that by another 2 or 3 brands in the next few months.”

The company expects to see 20-25% growth in the coming months. He mentions, “We seem to evolve so far on a year-to-date basis around 24-25%. I expect that our sales should continue to evolve at the rate of about 20-25% into the foreseeable future.”

Speaking about the company’s market share, he states, “Looking at the organised market, we have a share of 11%. But in that, we seem to operate in a segment, which is between Rs 1,000 and Rs 5,000 and that is our core business segment and in that segment, our tracks are showing a share of about 22%.”

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