Brand Watches

Timex and Casio are creating technical watches designed for athletes, because sometimes it’s just not convenient to carry a cell phone. Timex’s Ironman line includes watches that measure calories burned, heart rate, speed and distance using GPS technology. The data stored on the watch can even be downloaded onto a computer.

“People are jumping on the bandwagon of technology but baby boomers still love their watches,” said Finhert. Indeed, many people of the older generations are proficient with cell phones but still wear a watch every day. Finhert said his customers still purchase watches as gifts, often as keepsakes to be passed down.

Hayes said there will probably be changes within the watch industry in the next five to 10 years, but he believes the watch will never be obsolete.

“The wristwatch has become ingrained in the identity of time,” he said.

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